Because we live in a plugged-in, online world, personal reputation management is becoming more and more of a necessary life skill. No longer is it just for Communications and Public Relations students at colleges and universities – personal reputation management is an essential skill that students of middle and high school age will need to learn before they find their own personal reputations negatively impacted.
With the free dissemination and availability of personal information online, one has to wonder about privacy implications. According to Daniel J. Solove, author of The Future of Reputation, social networking sites can work in conjunction with the law to help individuals to manage their personal reputations:
“…people should be given choices over how to control the dissemination of their personal information, and those reading people’s profiles should be aware of (and bound to) those preferences…the law could bar a prospective employer from trying to gain access to an applicant’s [social networking] profile uninvited.” (Solove 192-193)
As you can see, personal reputation management is of utmost importance in today’s online world. With the Internet being used more and more as a research tool to aid in the background check of an individual, learning about your personal reputation online and taking steps to manage it effectively are skills worth acquiring for your sake – both now, and in the future.
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